3 Cast-Iron Strategies for Tenant Retention
Tenant retention is the key to maximizing net operating income. It’s plain to see why because on every occasion a tenant leaves there are a whole lot of additional expenses involved. You have to repaint and repair the premises, advertise them and in some cases offer free rent incentives. Add to that the revenue lost during the period the premises were vacant.
It’s precisely for this reason that tenant retention and lease renewal ranks high on the development strategies which property owners and managers of multi-family properties adopt as a cost-effective measure. This is not just when the going is good but always.
You can go online to find a basket of solutions for retaining tenants like gift cards, raffles, and providing free WiFi in common locations like the laundry area and so forth. These will always be appreciated as will amenities and friendly service, but sometimes the basic things are forgotten.
What is the real cause behind tenants moving out?
A study conducted in 2010 concluded that tenants opted out of renewing their leases for reasons which were within control. The vast majority of them made the decision because of poor customer service by way of unsatisfactory handling of maintenance requests and a lack of response to their concerns. Here are three cast-iron ways to help you improve your tenant renewal record.
There is nothing a tenant would like better than to know that their concerns are being taken seriously by property managers and homeowners. Ongoing communication with tenants is crucial during their period of residence. Keep them informed of all events such as construction issues, or scheduled maintenance. This sends a signal to the tenant that you care. Tell them about your proposed plans for upgrades and improving amenities. Highlight the positives to give them a reason to renew their lease when it comes to an end.
Swift Maintenance and Follow-Up
Conduct a tenant satisfaction survey at regular intervals. It’s a fantastic tenant retention tool and helps with improvement planning as well. A survey will give you an insight into what your residents need to improve the quality of their lives. It also helps an owner or property manager identify projects which will benefit the tenants and by extension themselves. It is also another way to attain feedback on earlier projects how well they were received and how well they have delivered. A structured approach like this helps generate satisfaction, dedication to service, and intrinsic value all of which significantly counts toward lease renewal.
Update Your Website
Today we live in a world of information access at our fingertips. Most of your tenants would prefer to use the Internet to acquire updates on their issues. Most people today first try to resolve an issue on a company’s website before resorting to other avenues. When they are able to succeed they derive a sense of satisfaction. If residents are able to attain a status update on a maintenance issue they develop a sense of empowerment and a feeling of pleasure.
While property management is undoubtedly a service business, keeping a tenant satisfied and happy is the key to tenant renewal.
Setting the Bar Higher
No one is more aware of the significance of tenant satisfaction than Talley Properties of Charlotte, NC. This property management company has been providing excellence of service in and around the Charlotte area for over three decades now. When it comes to tenant service and satisfaction Talley Properties goes the extra mile and then some. This is why their lease renewal record is second to none.