The use of mobile technology has increased dramatically in the past couple of years, and this trend is predicted to continue even more in the coming years. Every type of business has taken advantage of this technology, and property management companies are using it for building better relationships with tenants and as a marketing tool for attracting new prospects.
In fact, the latest advancements in this technology make it possible to engage people all through the leasing process and even after, they have moved in.
For making optimum use of mobile technology, it is best to lay a solid foundation by building the required infrastructure that is compatible with diverse devices such as smart phones, tablets, laptops, and their operating systems.
Teaming Up with the Right People
To design such an infrastructure, property management will need the help of professional web hosting services, web designers, and service providers of web services. It is essential to have professional help from the beginning as deployment of latest technology is complex and the system will have to be upgraded continuously to accommodate frequent updates.
Increase and Enhance Engagement with Improved Connectivity
Initiate conversation with people on the move with messaging, by using platforms like Twitter and Instagram. Text the current offers on discounted rents or about a community event. Consider using online coupons, and mobile ads for inducing people to pay the property's office a visit. According to a recent survey, text is the preferred way of receiving messages compared to voice calls.
Secondly, 90% people who receive text messages read them within three minutes of their receipt. Lastly, only one percent of text messages are deleted without being read or ignored, which means your message has 99% chance of being read.
Video is a powerful medium to convey things and now almost all mobile devices can stream videos. Shoot a video of a tour of the whole property with special shots of the inside of units, highlighting the kitchen, bathrooms, and bedrooms. Post the videos on the property's website, blog, and social media pages. Marketing efforts can have a high success rate, when you post virtual property tours and vacancy snapshots on the website.
Hyperlapse is an astounding app of Instagram that will enable you to create informative and fun videos very easily. Property management can focus on building credibility or piquing the curiosity of renters, depending on the situation, and the way, the community is generally viewed in the market.
Create shareable content that documents different events and happenings of the community or highlight new features, renovations, and additions. Shareable content is the best form of advertising, as viewership can increase dramatically within a very short time, if the content is concrete and terrific.
Project the property as having the best and latest technological features. Create an online portal for rent payment, and this will not only attract new tenants but also reduce late payments considerably. Text reminders and notices can be automated, which will not only reduce the workload but also make the work more efficient.