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Attracting Residents

Attracting Residents

As much as we love to talk about how great landlords and rental property owners are, the truth is that they are only half the package. After all, without someone to rent to, a rental property owner is simply someone with more than one piece of real estate. While investing in property is not a bad idea by any stretch of the imagination, it also something that takes a great amount of work. This isn’t an easy task, as I'm sure you're well aware. Here are a few tips about attracting new residents that are super simple and mostly cheap.

Fresh Coat of Paint. While this is often used as a metaphor, here we mean it literally. Sometimes doing something as simple as putting a fresh coat of paint on the walls of your apartment can make a vast amount of difference. Even if it doesn’t look dirty or needed to you, it may seem that way to someone coming in. It can also help when you are able to list “freshly painted” in your advert.

Clear Pictures! Having in focus and brightly lit pictures is easily one of your biggest helpers when it comes to finding new tenants. Many people won’t even call about an apartment if there aren’t any pictures, or if they’re too blurry or dark. Now with so many cell phones having good cameras, there are few excuses for you to not have at least a couple of photos available for someone to look at. Spend a couple of hours making sure that you have a bunch of decent photos, and pick the best ones to put online. You may be amazed at how much of a difference it makes.

Buzzwords. If you have recently replaced an old stove, then say there are some updated appliances. If you have a washer and dryer in unit or close by, mention it. If there are a lot of windows, be sure to say that the apartment is full of natural light. Simple words can convey a lot, so be sure to list those that apply and watch the calls come pouring in.

If you aren’t sure how to attract residents on your own, don’t worry. Talley can help you get the exact kind of person that you're looking for into your apartment. Give us a call and let us do the heavy lifting work for you. You have enough to worry about, so let us handle it instead!

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